A hand holding a phone displaying Alpom's logo and tag line, which says: Transforming Ideas into Reality.

Alpom - Naming and Visual Identity for a Software Development Agency

Alpom is a full development agency with a in-house team of knowledgeable professionals providing a wide-range of development solutions to technology companies.

This project began with the creation of the name, the concept was created using the combination of the words Alpha and Omega, referring to the wide-range of services Alpom provides to their clients.

After the naming process was completed, the process of developing the visual identity began. The goal was to create a visual identity that would convey a serious, modern, and trustworthy message to their target audience. The logotype, typography, and color palette were carefully crafted to reflect these characteristics and convey the level of expertise and professionalism that clients can expect from Alpom.

Como resultado, a identidade visual comunica de forma eficaz as capacidades e valores da Alpom como uma agência de desenvolvimento. A Alpom está comprometida em construir confiança e credibilidade com seus clientes na indústria de tecnologia, e sua identidade visual é parte essencial dessa missão.

GIF displaying Alpom's symbol on multiple background colors. Concept breakdown of Alpom's symbol. GIF displaying Alpom's vertical and horizontal logo lockups on dark blue, and white backgrounds. Alpom's typography choice: Monserrat - Black for titles, Bold for subheading, and Regular for body. Alpom's color palette: 3 tones of blue, 2 tones of yellow, black, grey, and white. Black lanyard with Alpom's horizontal logo lockup in white. White business card with Alpom's logo on the top left corner and all the contato infos in dark blue. Two Instagram posts, one with: We are hiring, written on it and the other with Alpom's tagline. Landing page with Alpom's tag line written in the center of the page and Alpom's logo on the bottom. Landing page with Alpom's tag line written in the center of the page and Alpom's logo on the bottom. 3 proposal books stacked displaying the cover design.

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