Horus - Naming and Visual Identity Design of a Cryptocurrency Wallet.
Horus is a crypto wallet that provides a mobile app for secure storage and easy management of multiple cryptocurrencies. The app, developed by Horus, offers a range of features including automatic portfolio tracking, real-time price alerts, and in-app exchanges for quick buying and selling of cryptocurrencies.
The brand name "Horus" draws inspiration from the ancient Egyptian deity of the same name. Horus was a highly revered figure in ancient Egyptian religion, known for his roles as the god of kingship and the sky. The Eye of Horus, an iconic symbol in ancient Egyptian culture, represents the power and protection Horus bestowed upon Pharaohs and their reigns. The brand has chosen to honor this powerful symbol by incorporating it into its identity, as a symbol of the protection it aims to provide to its customers.
The Eye of Horus is a powerful symbol steeped in ancient Egyptian history and culture. The symbol is a modern interpretation of this iconic emblem, crafted to pay homage to its meaning and significance. The Eye of Horus represents protection, power, and royal authority, and Horus is proud to have it as a foundation of their brand, representing their commitment to providing security and strength to their customers.
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