Total Yard - Visual Identity Project for a Landscaping Company
Total Yard is a landscaping company geared toward commercial, high-end maintenance, and new installs. Their target audience are commercial property owners, and residential owners looking to prepare properties for sale.
I began the project by conducting thorough research and analysis of the market and competition. Next, I moved on to the concept development phase, where I brainstormed ideas for the visual identity and developed rough drafts of design elements such as the logo, and color palette. These concepts were then refined and developed into a final form. The visual identity includes a modern logo, and a color palette that reflects the greens of nature. The visual elements were incorporated into marketing materials such as signs, shirts, and vehicle wrap, ensuring consistency and alignment with the brand message.
Total Yard can now effectively communicate its value proposition to potential clients, and stand out in the landscaping industry. The visual identity will help to establish trust and credibility with their target audience, and effectively communicate the company's capabilities and values, making them the go-to choice for landscaping services.
The symbol was crafted based on a leaf, the leaf's mid-rib forms the letters "T" and "Y", integrating the company's initials in a subtle and elegant manner. The final result is a clean, memorable, and easily recognizable symbol that perfectly aligns with the brand's identity and resonates with the target audience.
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